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6 Creative Ways to Hype Up a New Product on Social Media

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It’s the week before the big product launch, and you’ve been asked to help with a big marketing splash. The problem is despite brainstorming for a few weeks and pushing out a few tweets to build the pre-launch buzz, you’re out of ideas. But merely wondering how to help the new product capture the minds of prospects and customers doesn’t really help.

Here are 6 creative things you should consider to generate excitement for your product in the target market:

1. Create a goal

Don’t limit your awareness program to merely “make people aware” of the product. Go beyond the ideal definition and expand it. There has to be a goal that assists you to measure the success of your program.

This goal can be the number of followers you drive to your webpage, or probably the ones who sign up for more updates. Find out what other options work best for you and let them guide you through the awareness campaign. The key is to make it measurable and ensure if your website is any good; it is fully geared to be not much more than a giant lead magnet.

2. Sell smart, not hard

No matter how much effort you put in, if you don’t do it smart, they’ll lead you to failure. Just because you are leveraging social media, doesn’t imply you can aim in the dark and wait for the arrow to hit the target miraculously. Make sure you very well know the problems that you are trying to solve.

Analyze the people affected by those issues and what attracts them. Leverage social media, but target your buyer personas. New products are often a great time to reconnect with existing clients and prospects. A fantastic way to do this is by getting your sales team to share the content and measure the engagements and click-through rate. Once you have the comparative view handy, you can make the most of social platforms.

“Working hard is very important. You are not going to get anywhere without working extremely hard.” – George Lucas

3. Strike a chord

Personalization is the key to hit the sweet spot in the hearts of buyers. Have the sales team personalize the message. Give your employees the chance to explain the value to their networks.

Write high-level social copy for the various vertical markets you serve and then set the team lose in honing the conversation online. Done effectively, the click-through rate can go through the roof!  

4. Build engaging content

Consider buyer personas while drafting the social copy of your content. And take note, we are referring to buyer personas, not a persona. It includes more than one streak of your ideal buyers.

Invest time in understanding the critical aspect of each of them. Make sure you know what your product has to offer to each of them and translate that understanding to explain this value proposition. The better you do at segmenting the message, the more clicks and engagements your content will produce.  

5. Don’t reveal too much

Sometimes, marketers get carried away and unveil too much of the information in the pre-launch phase itself. What is left for the final big reveal? Apparently nothing but the product itself. And mind you, dear friend, curiosity killed the cat because she could not withhold it. Why not leverage this mentality for your product marketing as well?

Build anticipation and create mystery around the product. Drop hints, create hype but make sure you have some excitement reserved for the actual launch. Don’t disclose every significant twist.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

6. Narrate a story

Compelling narratives are a powerful way to engage people with your product even before it hits the shelves. Let the existing buyers talk about their experience with your current products. Not only will it talk about your offerings, but it’ll also highlight the positive relationship with existing clients. That’s something that can pay dividends when building a bond with the new ones. Additionally, you receive attention from followers of the customers you are showcasing.

Is your product launch is just a few days ahead, and you need to create product hype on social media? Well, it is quite a task to make the pre-launch ripples. But these six creative strategies can help you get the job done effectively. Use these ideas to showcase the hard work your product team has done and ensure a successful product launch.

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Entrepreneurship

4 Ways You Can Develop Indispensable People as a Business Owner

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In a world where more artificial intelligence, robots and automation are taking over, good employees are beginning to feel less and less indispensable. However, they don’t need to be because robots and AI cannot replace human common sense and authentic, heartfelt engagement. That being said, more and more employers are looking for good employees who want to become great leaders within the organization and are willing to make the investment.

Here are 4 ways organizations can develop indispensable employees:

1. Invest in training & personal development

Personal development is definitely the responsibility of an employee and their own willingness to improve themselves overall. But when you combine that with an employer who is looking to keep quality talent and who sees the tremendous value in assisting their employees growth, the results are incredible.

Statistics show as one of the top three non-financial motivators, 76% of employees want opportunities for career growth. They also show that corporate training has grown to over $70 billion in the United States alone. Companies that do make the investment in their employee’s learning and development tend to lead the way and sustain longevity.

They also become the most sought after places to work for. When you help grow your employees, your employees will help grow your business.

“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” – Richard Branson 

2. Empower them with decision-making abilities

You will find that many companies try to create a “think like an owner” mentality throughout their organizations. While this is a great strategy to implement, it cannot be fully accomplished when an employee does not have the appropriate decision making capabilities.

Companies that empower their employees to make the proper decisions (within reason and to a certain extent), become more effective and efficient as a whole. They are able to provide support to both their internal and external customers without having to wait for longer than needed timeframes to get responses.

Empowering employees through training and mentoring is one of the best practices a company can make. The more power an employee has to make certain decisions, the more sense of ownership is displayed and taken, making it a win-win for everyone.

3. Keep them informed and up to date

A wise man once said, “knowledge is power” so if you want your organization to be a powerful force in your industry, your employees need to be informed. Companies that have an effective system in place to keep employees informed and up to date usually have a higher rate of productivity and success.

Most communication within organizations is only shared within their respective departments where the information is pertinent. But imagine how much more would be able to get done if everyone was aware of what was going on company wide (again to a certain extent). That’s why interdepartmental communication is vital and in order for that to happen, employees need to be kept abreast.

For example, have you ever spoken to different people at a company and have gotten different information? That’ because they are not on the same page or haven’t been informed properly.

If an employee knew “generally speaking” about the happenings in other departments, they may be able to assist the customer base more effectively and avoid unnecessary transfers.

A good way to start this practice of being informed would be to share the company’s wins and losses, successes and failures, and any other significant changes the company may have made. When this happens, everyone is made aware and everyone is on the same page.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

4. Develop a true culture of open communication

Honest and open communication is important in the workplace because it affects the ability of everyone being able to work together (as a team). Many employees don’t engage more frequently when asked to because of fear of being ridiculed and even losing their jobs. Why is it that most employees feel more comfortable expressing themselves during normal team meetings but are more reserved in meetings where upper leaders are present?

Could it be that clear lines of open communication have not been established? Studies show that companies who operate in an open forum style atmosphere have higher levels of employee engagement. Engaged employees are more likely to stay with an organization and in return you have less turnovers.

Creating a culture of true and honest communication also develops confidence in the upper leadership team amongst employees. When the leaders of an organization displays proper and safe two-way communication, it also helps the employees feel like their making a difference and their opinions matter. 

Implementing these tips will not only help you to develop indispensable employees but will also increase engagement and sustainability. It will also help you to develop an indispensable team to help take your organization to the next level.

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Entrepreneurship

5 Ways to Prepare for Your Entrepreneurial Journey

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There are many ways to get ready for entrepreneurship regardless of whether you’re ready or not. The migration to the unknown will take you through many places, emotions, and people. Your journey will be both easy and difficult, but hopefully in between, you prepare yourself with an expectation of helping people by solving problems. The quest that you are about to enter will be one to remember if you are willing to adapt quickly and not give up.

Arranging for this huge change in your life should be one of the most memorable expeditions that you will ever experience. Looking into the future and being able to lay out a road map for your entrepreneurial journey will definitely be beneficial. Though there will be challenges every step of the way, being prepared will help you achieve your goals more efficiently.

To help you get started, here are 5 ways to plan an entrepreneurial expedition:

1. Form Ideas By Visualizing And Writing Them Down

Before beginning your entrepreneurial quest, brainstorm to come up with many amazing ideas even if you never act upon each of them. It’s always a good thing to write them down on paper, computer or via a mobile device app such as Google Docs. An abundance of suggestions about your processes is better than none or even a few objectives that can possibly help in some way. 

The key is to breakdown those ideas to come up with better solutions to move forward in your voyage. See what’s more in line with your mission and values to be effective for your core audience, products or services that you may want to create. Whether you categorize those ideas or check them off one by one, coming up with different concepts will be a great start to your journey.

“Creativity is contagious – pass it on.” – Albert Einstein

2. Begin A Pattern Of Consistency By Quitting Bad Habits

Repetitive actions can present their challenges but if there’s a way to make progress and eliminate bad habits that aren’t hindering your itinerary then keep doing them. Have you ever noticed that negative thoughts, lack of confidence, and no exercise regimen could negate persistence of not only your entrepreneurial journey but other goals as well?

Get your mojo or swagger back by committing to a life of constant and everlasting consistency by stopping eating bad foods, wasting your time with hours of playing video games, watching television and other things that will stall your progress. When you get rid of actions that are slowing down aspects of your life, you’ll begin to pursuing things to help you lay the groundwork for success.

3. Be Disciplined While Listening More

Another way to prepare for your entrepreneurial journey is by being in control of yourself while paying more attention to everything else. It’s quite common to focus on things outside of your realm and instantly become something other than what you see fit. Difficulties can arise if your focal point isn’t there and somehow an opportunity pass right by you.

Mentorship even from a distance from someone that you don’t know can be a key element as you learn the importance of your mission. Listening to podcasts and watching YouTube videos of someone that has validated your idea is a great starting point as well. Mimicking them on some level can help you understand different phases that are ahead and how to deal with them.

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” – Henry Ford

4. Work Effortlessly And Prioritize Your Time

You will have to work extremely hard with an emphasis on actual time value before pursuing your pilgrimage. We often hear about the results of hard work and it sounds cliche but when many other things are happening outside of your control, finding a way to manage your time can become difficult.

Most people will start off alone with zero help in terms of having a partner and putting in 100% effort. You will likely wear multiple hats as the visionary, programmer, marketer, content creator and so on. You may have to function with only 3 or 4 hours of sleep or even none at times while being respectful and cognitive of the time of others as well.

5. Persist Like There’s No Tomorrow While Planning For The Future

What’s in you? Nobody knows the answer to that question but you and the determination for reaching your destination as an entrepreneur. Whatever the answer is, you should be driven with an undaunted passion to pursue your expedition. Go after your dreams with a tenacity that you didn’t know was within your soul and keep pushing no matter what.

Be mindful that your strong pursuit can be done all while determining the proper destination of where you want to eventually end up. Never lose your focus admist numerous distractions that will happen. The emphasis comes from experience along with talking to other entrepreneurs who had similar occurrences at multiple stages of the process.

Put in the work early with the mindset of expecting obstacles and pushing forward pass them.  It will be tedious and preparing for a grind will make your entrepreneurial journey more understandable through tough times. You will be a lot wiser and better after all of the hard work whether it’s considered a failure or success.

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Entrepreneurship

Consistency Is the Hidden Power to Your Success

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It’s often difficult to start a new habit or change an old behavior. There are enough books and courses online that will teach you about planning your day, planning your night, organizing your home, filtering through paperwork, and on and on it goes.

In the midst of a lot of busywork, though, there lies what I believe is a hidden secret to anyone’s success. Getting into detail about this secret, though, calls for a little reflection on your part. Look at the people you admire, whether alive or dead. Reading about their successes and failures teaches powerful lessons for life.

People will talk about “getting into a groove” and how it feels good. Writing, for me, comes a lot better when I am in a groove or in the flow. Words and phrases come quite easily because I’m sitting down to have a written conversation with you. By the way, it also helps to have a lot of experience as a writer in the back pocket too.

The Answer Lies Within The Question

“What’s the secret?” you keep asking. Look at what you are doing in your life today. In business, are you moving forward or stagnant? Connecting with new leads or looking to keep the wolves at bay by taking anything offered? Are you making time to actually do the work while also having some fun?

When you look at the values and practices of successful businesses and entrepreneurs, the one thing that is obvious is that they have developed a level of consistency in their actions. Did it happen overnight after having an awakening experience? Probably not. It was a lot of little things, done over a period of time, and it produced success.

Consistency in business, relationships, friendships, health, wellness, spirituality…you name it. Staying consistent with your actions will lead to results. Here’s a quick caveat: Make sure these consistent habits and behaviors are healthy and nurturing. It does matter in business that you develop a pattern of consistency which reflects a deep level of appreciation for people in your business or on your team.

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne The Rock Johnson

Time and time again, studies have shown how actually being consistent in showing employees appreciation and gratitude can raise the level of work much higher. If you consistently show up as a little tyrant and liar, then you’re going to get burned. If you consistently show up as someone who reflects humility, gratitude and thankfulness for what is going on in your business and life, then you’ll get more of it.

Like attracts like. It’s just that simple. Consistency is one of the most powerful practices and forces that you can add into your business and life.

Here are three specific suggestions that can help you develop a strong core of consistency today:

1. Start out small

Let’s use a restaurant analogy real quick. You walk into a place and you’re hungry. You look at the menu and see a full-course meal that has everything you love in it. Therefore, you order it. The platter comes and you go, “Oh man, that’s a lot of food.” Eat the whole platter in one sitting and you might have a bellyache later on.

If you looked at the platter, took a little bit and ate that, then you’d have some leftovers. You start out small on the meal, not stuff your face with all the food at once. Same concept with consistency. Start out small on what you want to achieve. Just make a little beginning and follow that path.

2. Take your time

What’s the hurry here? Consistency doesn’t pick up right away if you do a total deep dive into it. You have to take your time and go at your own pace. Look, peeking at what Mr. X or Mrs. L is doing will not help you one bit. Patience and persistence are two little powerful motors to help consistency become a part of your life. Even then, though, you have to take your time. Your time, not someone else’s.

“It’s not what we do once in a while that shapes our lives, it’s what we do consistently.” – Tony Robbins

3. Appreciate the journey

While you are on the road to consistency, there are going to be bumps along the way. Just know that going forward. There are two ways to look at this: get frustrated and angry and simply say “nope, this consistency thing isn’t worth it”; or, just continue on the path and appreciate all the stops along the way. Developing a practice of appreciation and gratitudecan also play roles in you trusting that level of consistency to appear in your life.

Consistency does equal success. How you define success might be as simple as getting up in the morning and feeling grateful you have a roof over your head, food to eat, and clothes to wear. It might be closing the biggest business deal in your life. It might be looking at your children and knowing they are healthy, well, and happy. It also might be that you survived going through hell in life and made it through just fine.

All it takes is a few consistent actions to change the way you show up in this world. We all need people and examples that remind us about the little secret of consistency. Take your mind off of your phone and out of your laptop sometimes. Look around. You can find these types of success stories all around. They reflect their own results of the power of consistency. Tap into this power today and change your world, along with others too.

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Copyright © 2019 Peter Kimani.