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Struggling to Create Content? Here Are 2 Things You Can Do Right Now for Inspiration

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Why do so many entrepreneurs or business owners fail to constantly show up in their business, connect to their audience and share their message? You might be surprised to know that the answer is because they lack ideas on what type of content to write about on a consistent basis. But why does this happen?

One of the main reasons people do not create much content is because they think that what they write needs to be perfect. They read it and read it over and over again and the more they read it the more they change it and consequently the more what they have written about will move away from the original message.

Another reason that totally freezes people is the lack of confidence in sharing their real message for fear of being judged and criticised by others. Others might say that they have nothing ‘new” to say that has not been explored by others before.

These are simply excuses as you can come up with so much content every day, which, yes, someone might have spoken about it before, but not through your very own eyes and your very own unique voice.

“Creating content that allows us to share our experiences, thoughts and ideas in real time is becoming an intrinsic part of life in the twenty-first century.” – Gary Vaynerchuk

Content creation is much simpler than you think.

Imagine you are going to meet a friend and have a cup of coffee with them. Would you feel stuck on what to say? Would you just remain silent and not speak at all? You probably wouldn’t. You will have plenty to say and plenty to talk about. And the good news is that you can do exactly the same thing with your content. Yes, creating content is as easy as creating conversation during a coffee chat with your friends. If you are still struggling with how to create content, I have listed 2 of my go-to methods below.

1. Be 100% present in your daily life and get inspiration from it

Everything that happens to you during the day can become a topic for content. Imagine the conversations you are having with your husband/wife, partner or children. Imagine the things you see at the grocery stores, the conversations you hear at work or in the streets. Imagine the articles you read and the news you watch.

You can create your entire content based on conversations you have with friends or with your close family. And you can create content based on your mind chatter, or ideas and thoughts that pop up in your mind daily.

Once you have the topic, you would simply need to mould it to your main message or the message that you want to deliver in that particular moment. For instance, let’s say your main message is related to selling. You could easily create posts from a stall of children you see in the street selling toys or handmade things for charity or from a particular behaviour you see someone having in reaction to a sale they have been exposed to.

You could even create content from Advertising posters you see while walking in the streets. I once created content based on an advert of a university, which I saw from a bus. The advert was talking about choosing the right university based on the students’ preferences and not those of their parents. Simply keep your eyes open when you walk around and see what adverts, catchy phrases or images can give you an inspiration.

The secret here is to remain open, to look outside the box and to not worry too much about the content being too perfect. Also remember that your content needs to be personal and express your point of view so that your readers can relate more to you and feel more connected. So sharing your “daily routine” and daily thoughts and conversations is a great way to do this.

2. Create contrast content

This means creating content by stating your opinion on something. It is very important that your audience sees that you have strong opinions and that you stick to them. Nobody likes to follow fluffy leaders that are all over the place, with no strong beliefs or values of their own.

But how would you generate “contrast content” ideas? Here’s how: Start scrolling through social media and look at what other people write, not to copy but to get your mind going. You might read an article or other peoples comments on an article that makes your blood boil and to which you strongly disagree with. Now, take that comment and start writing what you think about and express your opinion.

Being opinionated will help you not only generate this type of content but also to establish a rave of followers who agree with you and see you as a person worth following. The most important ingredient in all of this is to be real, present and notice what is happening around you and start becoming aware that any single word spoken or conversation taken can become an inspiration from which to create great content.

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4 Ways You Can Develop Indispensable People as a Business Owner

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In a world where more artificial intelligence, robots and automation are taking over, good employees are beginning to feel less and less indispensable. However, they don’t need to be because robots and AI cannot replace human common sense and authentic, heartfelt engagement. That being said, more and more employers are looking for good employees who want to become great leaders within the organization and are willing to make the investment.

Here are 4 ways organizations can develop indispensable employees:

1. Invest in training & personal development

Personal development is definitely the responsibility of an employee and their own willingness to improve themselves overall. But when you combine that with an employer who is looking to keep quality talent and who sees the tremendous value in assisting their employees growth, the results are incredible.

Statistics show as one of the top three non-financial motivators, 76% of employees want opportunities for career growth. They also show that corporate training has grown to over $70 billion in the United States alone. Companies that do make the investment in their employee’s learning and development tend to lead the way and sustain longevity.

They also become the most sought after places to work for. When you help grow your employees, your employees will help grow your business.

“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” – Richard Branson 

2. Empower them with decision-making abilities

You will find that many companies try to create a “think like an owner” mentality throughout their organizations. While this is a great strategy to implement, it cannot be fully accomplished when an employee does not have the appropriate decision making capabilities.

Companies that empower their employees to make the proper decisions (within reason and to a certain extent), become more effective and efficient as a whole. They are able to provide support to both their internal and external customers without having to wait for longer than needed timeframes to get responses.

Empowering employees through training and mentoring is one of the best practices a company can make. The more power an employee has to make certain decisions, the more sense of ownership is displayed and taken, making it a win-win for everyone.

3. Keep them informed and up to date

A wise man once said, “knowledge is power” so if you want your organization to be a powerful force in your industry, your employees need to be informed. Companies that have an effective system in place to keep employees informed and up to date usually have a higher rate of productivity and success.

Most communication within organizations is only shared within their respective departments where the information is pertinent. But imagine how much more would be able to get done if everyone was aware of what was going on company wide (again to a certain extent). That’s why interdepartmental communication is vital and in order for that to happen, employees need to be kept abreast.

For example, have you ever spoken to different people at a company and have gotten different information? That’ because they are not on the same page or haven’t been informed properly.

If an employee knew “generally speaking” about the happenings in other departments, they may be able to assist the customer base more effectively and avoid unnecessary transfers.

A good way to start this practice of being informed would be to share the company’s wins and losses, successes and failures, and any other significant changes the company may have made. When this happens, everyone is made aware and everyone is on the same page.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

4. Develop a true culture of open communication

Honest and open communication is important in the workplace because it affects the ability of everyone being able to work together (as a team). Many employees don’t engage more frequently when asked to because of fear of being ridiculed and even losing their jobs. Why is it that most employees feel more comfortable expressing themselves during normal team meetings but are more reserved in meetings where upper leaders are present?

Could it be that clear lines of open communication have not been established? Studies show that companies who operate in an open forum style atmosphere have higher levels of employee engagement. Engaged employees are more likely to stay with an organization and in return you have less turnovers.

Creating a culture of true and honest communication also develops confidence in the upper leadership team amongst employees. When the leaders of an organization displays proper and safe two-way communication, it also helps the employees feel like their making a difference and their opinions matter. 

Implementing these tips will not only help you to develop indispensable employees but will also increase engagement and sustainability. It will also help you to develop an indispensable team to help take your organization to the next level.

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Consistency Is the Hidden Power to Your Success

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It’s often difficult to start a new habit or change an old behavior. There are enough books and courses online that will teach you about planning your day, planning your night, organizing your home, filtering through paperwork, and on and on it goes.

In the midst of a lot of busywork, though, there lies what I believe is a hidden secret to anyone’s success. Getting into detail about this secret, though, calls for a little reflection on your part. Look at the people you admire, whether alive or dead. Reading about their successes and failures teaches powerful lessons for life.

People will talk about “getting into a groove” and how it feels good. Writing, for me, comes a lot better when I am in a groove or in the flow. Words and phrases come quite easily because I’m sitting down to have a written conversation with you. By the way, it also helps to have a lot of experience as a writer in the back pocket too.

The Answer Lies Within The Question

“What’s the secret?” you keep asking. Look at what you are doing in your life today. In business, are you moving forward or stagnant? Connecting with new leads or looking to keep the wolves at bay by taking anything offered? Are you making time to actually do the work while also having some fun?

When you look at the values and practices of successful businesses and entrepreneurs, the one thing that is obvious is that they have developed a level of consistency in their actions. Did it happen overnight after having an awakening experience? Probably not. It was a lot of little things, done over a period of time, and it produced success.

Consistency in business, relationships, friendships, health, wellness, spirituality…you name it. Staying consistent with your actions will lead to results. Here’s a quick caveat: Make sure these consistent habits and behaviors are healthy and nurturing. It does matter in business that you develop a pattern of consistency which reflects a deep level of appreciation for people in your business or on your team.

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne The Rock Johnson

Time and time again, studies have shown how actually being consistent in showing employees appreciation and gratitude can raise the level of work much higher. If you consistently show up as a little tyrant and liar, then you’re going to get burned. If you consistently show up as someone who reflects humility, gratitude and thankfulness for what is going on in your business and life, then you’ll get more of it.

Like attracts like. It’s just that simple. Consistency is one of the most powerful practices and forces that you can add into your business and life.

Here are three specific suggestions that can help you develop a strong core of consistency today:

1. Start out small

Let’s use a restaurant analogy real quick. You walk into a place and you’re hungry. You look at the menu and see a full-course meal that has everything you love in it. Therefore, you order it. The platter comes and you go, “Oh man, that’s a lot of food.” Eat the whole platter in one sitting and you might have a bellyache later on.

If you looked at the platter, took a little bit and ate that, then you’d have some leftovers. You start out small on the meal, not stuff your face with all the food at once. Same concept with consistency. Start out small on what you want to achieve. Just make a little beginning and follow that path.

2. Take your time

What’s the hurry here? Consistency doesn’t pick up right away if you do a total deep dive into it. You have to take your time and go at your own pace. Look, peeking at what Mr. X or Mrs. L is doing will not help you one bit. Patience and persistence are two little powerful motors to help consistency become a part of your life. Even then, though, you have to take your time. Your time, not someone else’s.

“It’s not what we do once in a while that shapes our lives, it’s what we do consistently.” – Tony Robbins

3. Appreciate the journey

While you are on the road to consistency, there are going to be bumps along the way. Just know that going forward. There are two ways to look at this: get frustrated and angry and simply say “nope, this consistency thing isn’t worth it”; or, just continue on the path and appreciate all the stops along the way. Developing a practice of appreciation and gratitudecan also play roles in you trusting that level of consistency to appear in your life.

Consistency does equal success. How you define success might be as simple as getting up in the morning and feeling grateful you have a roof over your head, food to eat, and clothes to wear. It might be closing the biggest business deal in your life. It might be looking at your children and knowing they are healthy, well, and happy. It also might be that you survived going through hell in life and made it through just fine.

All it takes is a few consistent actions to change the way you show up in this world. We all need people and examples that remind us about the little secret of consistency. Take your mind off of your phone and out of your laptop sometimes. Look around. You can find these types of success stories all around. They reflect their own results of the power of consistency. Tap into this power today and change your world, along with others too.

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Things You Need to Know to Succeed as a Life Coach

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Becoming a life coach is one of the biggest choices you will ever make. Your choice in this field will change how you treat your spouse, how you empathize with others, and how you manage your business.

When I decided to make life coaching my goal, I had many steps to take before I reached the finish line and I wasn’t quite sure how to motivate myself to get there. I know that I am not the only one who struggles with staying motivated. That’s why I’m sharing with you the secrets that helped me make my dreams a reality.

Dan Sullivan is the founder of The Strategic Coach, a company that helps entrepreneurs grow their businesses. Dan is often considered to be the number one entrepreneurship coach on the planet. If there is anyone who can motivate you to make your dreams a reality and go for gold – it’s him.

Here are the 2 life-changing ideas I learned about becoming a life coach:

1. Keep Selling Yourself

Don’t sell yourself short – but keep selling yourself on your future. Dan Sullivan suggests that the reason why we, as entrepreneurs, can’t focus on achieving our goals is that we haven’t actually sold ourselves on our project or endeavor. I believe this wholeheartedly. We may have listed our pros and cons, we have an ideal outcome, and we may even have a backup plan – but we haven’t truly committed to our goal.

In order to properly take advantage of an opportunity, we must be focused. There is no doubt that we live in a new age of multi-tasking. We watch videos while we respond to e-mails, we’re glued to our phones when we’re out on dates with our spouses – we even have the option to have two multi-tasking windows open on our smart devices so that we can do different things at the same time.

But studies show multitasking accomplishes less in the long-run. Multitasking reduces both our performance and efficiency. Dan suggests instead of trying to do everything at once, sell yourself on three tasks a day. The next day, sell yourself on three more. This will help you to have more focus and drive on what you are doing. You will accomplish more and feel better about fulfilling your goals.

2. The 3 Wins are Everything

Dan suggests that positive focus is everything when it comes to succeeding in business. That’s why he developed “The 3 Wins” mindset. After the day is done and you’re getting ready for bed, focus on three wins you had. By focusing on the three things you did right, you practice gratitude in your personal life. You set goals, reach them, and then celebrate them – no matter how small! This can help you have a more positive mindset going forward.

Dan Sullivan explains, “I would look at tomorrow… and I’d say, ‘Well these are gonna be my three biggest wins for tomorrow’. So, I would go to bed feeling good about the day, excited about the next day, and I would get up the next morning excited. So, then I would go out that day and try to have to three wins, but often times what happened is that I had wins that were bigger than the three I imagined the night before.”

The feeling of accomplishment is addictive. Not only does it feel great to get work done and accomplish our goals, but it encourages us to keep working hard in life. We work hard to grow our business, to maintain a healthy marriage, and to give our clients our best. By focusing on The 3 Wins, we view each day as a new opportunity to stay motivated and achieve something great.

How to Succeed in Becoming a Life Coach

Along with these life-changing ideas, here are some other great tips for anyone who is thinking of becoming a life coach.

1. Rapport is Essential

When you are becoming a life coach, you learn that your ability to have a rapport with your clients is just as important as the chemistry you felt with your spouse when you first started dating. Are you good at striking up a conversation? Do you have a knack for getting people to trust you or open up about their problems? If so, then you will be a natural at building your entrepreneurial business because your ability to connect with your clients is important.

2. Ask the Important Questions

As a life coach, it’s your job to ask the hard questions. This means that you must be intuitive about your client and really get to know and understand their thoughts and intentions. Only then can you help them reach their life goals.

3. Get Comfortable with Silence

Silence between two people can be the most uncomfortable, awkward, cringe-worthy experience, but as a life coach, it’s your job to let it happen anyway. When there is silence, your client will be eager to fill the void, which often leads them to show vulnerability and really work through their issues.

4. Don’t Take Things Personally

Your clients are not always going to gel with you. This may cause them to leave your services. Don’t take it personally. Alternatively, you may have a great rapport with your client, but that doesn’t always mean that they will take your advice. This can be frustrating for you, but don’t let it overwhelm you. Instead, look at it as an opportunity to continue building trust between you and your client.

You can make becoming a life coach a reality. Stay motivated by selling yourself on new ideas and strategies every day. It’s also beneficial to remind yourself of your three wins and always strive to keep growing and getting better. By becoming a life coach, you show people that you care, have an excellent rapport, and aren’t afraid of the hard questions – or the silence!

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